You're considering entering a market.
You don't know whether a partner is trustworthy.
Your board is receiving conflicting assessments.
You're negotiating with someone whose incentives you don't fully understand.
A geopolitical event changes the assumptions behind a major investment.
This is where I intervene. When the situation becomes difficult to read, and decisions become expensive.
I advise leaders, investors and organisations operating in complex, adversarial or fast-changing environments where the cost of misreading reality is unusually high. A Grey Zone: a deal, a geopolitical shift, a leadership crisis, a strategic relationship, or an environment where perception has become as important as reality.
My role is not to give more information.
It is to make the situation readable enough to act.
Typical situations
I usually get involved when:
- a deal, partnership or market entry no longer feels straightforward
- geopolitical or regulatory changes begin affecting your business
- a key relationship becomes unstable or difficult to interpret
- competing narratives start shaping how you or your organisation are perceived
- critical decisions must be made with incomplete, conflicting or unreliable information
- conventional advice explains the system but not what is actually happening
Areas of intervention
No two situations are identical, but the work generally falls into five areas.
Strategic Risk Assessment
Identify the hidden factors shaping a situation before they become operational problems. This includes exposure mapping, geopolitical risk, human dynamics, influence networks, reputational vulnerabilities and structural dependencies.
Executive Cognitive Security Assessment
Confidential assessment for executives, founders, investors and public figures operating in high-stakes environments. I analyse how you think, decide, communicate and appear from the perspective of an adversary. The objective: identify what can be exploited before someone exploits it.
Decision Support Under Uncertainty
Support critical decisions where information is incomplete, asymmetric or intentionally manipulated. The objective is to separate signal from noise, clarify the available options and identify where leverage actually exists.
Strategic Vetting
Assess whether a relationship should exist before it becomes costly. This applies to partners, investors, executives, intermediaries, acquisitions or any environment where trust cannot rely on appearances alone.
The assessment combines behavioural analysis, incentive mapping, contextual due diligence and influence network analysis.
Perception & Influence Advisory
Through perception engineering, strategic communications and narrative design, I help leaders shape the environments in which decisions are made and understand their information environment for a start.
Engagement Models
Project Engagement
Designed for a specific situation requiring immediate strategic clarity. Typical engagements last from several days to a few weeks and focus on a defined objective: a transaction, negotiation, market entry, crisis, investigation or executive assessment.
Mid-term engagement
Retainer clients receive ongoing strategic support, including:
- continuous reading of their operating environment
- decision support before critical moves
- regular strategic briefings
- challenge of assumptions and strategic positioning
- rapid access when situations evolve
Availability is limited, the number of retainers is intentionally restricted.
Confidentiality
All work is discreet.
Confidentiality is absolute.
Access
If the cost of misunderstanding the situation is disproportionately high, you already know where to find me.