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3 min read THE GREY ZONE

How to answer the question behind the question

What to do when you’re asked the wrong question

There's a skill I never realized I had until someone pointed it out to me...

I recently had a conversation where a private client told me:

"You don't really answer my questions on a synctactic level. But somehow, I end up with the answer I needed."

That struck me. Because it's true.

Answering literally makes you a good communicator.

Answering the unspoken makes you impactful. Answering the unasked makes you influential.


Why most questions are badly framed.

People rarely ask the question they truly need answered.

When someone asks a question, there are three layers:

  1. Syntax: the literal wording. Often imprecise, rushed, or superficial.
  2. Intention: what they actually want to know, feel, or secure but they won't formulate clearly.
  3. Blind spot(s): the real source of the question, usually unconscious.

If you answer only level 1, you miss the point. You'll just satisfy their curiosity.

If you go to level 2 and 3, you answer what they meant to ask.


The art of "productive deviation"