language

Why radical slogans recruit better than truth

In the last months, as part of my work monitoring radical groups, I've focused less on events and more on language. Because language ALWAYS moves first. And what

Oct 17, 2025 3 min read paid

Language as a weapon and the danger of "jargon", as defined by Alex Karp (Palantir's CEO)

Language is the most powerful tool humans have ever created. It is also the most dangerous. From intelligence operations to corporate politics, from spiritual dogma to media warfare, words shape

May 23, 2025 3 min read paid

I used the word "regime" and did not expect this reaction...

A few days ago, I wrote a LinkedIn post about Trump and MBS's meeting. At some point, I used the word "regime". I used the term

May 17, 2025 3 min read

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Why radical slogans recruit better than truth

Language as a weapon and the danger of "jargon", as defined by Alex Karp (Palantir's CEO)

I used the word "regime" and did not expect this reaction...