It all started from ONE question: "who truly spreads misinformation?"
As a journalist, I saw how narratives were built. As an intelligence officer, I saw how raw data was filtered before reaching decision-makers. And in both roles, I realized a harsh reality:
The public never gets the "raw truth."
Truth is not an objective entity, it is constructed, framed, and weaponized.
How truth becomes a weapon
Imagine this:
A journalist uncovers a high-level corruption case.
An intelligence officer intercepts a classified report on geopolitical instability.
A CEO holds an earnings report that could shift stock markets.
Each holds a piece of raw truth. But what happens next?
- The journalist must frame the story to fit editorial biases and public expectations.
- The intelligence officer must filter the data before briefing policymakers.
- The CEO decides whether to reveal, delay, or spin the information.
Raw truth doesn’t dictate outcomes. The way it is used does.
This is the essence of information warfare: the power is not in knowing the truth but in controlling its perception.
1. Power = what others don’t know you know
A fundamental rule of intelligence: power is not just what you know, it’s what others don’t know you know.
Take Elon Musk. He owns X, and owns real-time global conversations with it.